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1.
Branding Efforts of Snapdeal and the Quest for Profits: a Case Study by Series: . 3 ; 49
Publication details: 2019-03-28
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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2.
Consumption Behaviour Towards Green Durable Products: The Moderating Role of Demographics by Series: . 6 ; 48
Publication details: 2018-06-30
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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3.
Conceptualization and Measurement of Consumer Based Brand Equity for Airlines by Series: . 9 ; 48
Publication details: 2018-09-21
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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4.
What is Beautiful is Good: An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements by Series: . 8 ; 48
Publication details: 2018-09-05
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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5.
Corporate Social Responsibility and Word of Mouth Intentions by Series: . 4 ; 48
Publication details: 2018-04-16
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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6.
Impact of Social Networking Sites on College Students: A Survey study in West Bengal by Series: . 8 ; 48
Publication details: 2018-09-05
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (2).

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7.
A Contingency Approach to Proactiveness : Business Performance Relationship by Series: . 12 ; 48
Publication details: 2019-01-10
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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8.
Power of Scent Marketing to Influence Consumer Behavior by Series: . 9 ; 48
Publication details: 2018-09-21
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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9.
Advertisement vs Societal Based Marketing Communication: An Empirical Analytic Comparison vis-a-vis Profit Contribution by Series: . 6 ; 48
Publication details: 2018-06-30
In: INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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10.
Factors Affecting Brand Equity by
Publication details: Mumbai Apex Pvt. Ltd. 2020
In: International Journal of Marketing and Management Research
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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11.
Role of Consumption intent in Service Quality Perceived Benefit Relationship by
Publication details: New Delhi Indian Journal of Marketing 2020
In: Indian Journal of Marketing
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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12.
Social Media as an Effective Marketing Tool An Empirical Study by
Publication details: New Delhi Associated Management Consultants Pvt. Ltd. July 2018
In: Indian Journal of Marketing
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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13.
A Social Media Experiential Learning Projects to Engage Students and Enhance Learning in Retailing by
Publication details: Mumbai Apex Subscription Pvt. Ltd. December, 2021
In: Journal of Marketing Management
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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14.
Influence of Cultural Social and Marketing Factors on the Buying Behavior of Telecom Users Comparative Study of Rural Semi-Urban and Urban Areas in and Around Chandigarh by
Publication details: Mumbai Apex Publishing June 2021
In: Journal of Marketing Mangement
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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15.
Work Life Management by
Publication details: Mumbai Apex Publishing Sep. Dec 2021
In: International Journal of Marketing and Management Research
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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16.
Social Media Experiential Learning Project to Engage Students and Enhance Learning in Retailing by
Publication details: Mumbai Apex Publishing Dec 2021
In: Journal of Marketing Management
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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17.
Transition of E-service Quality Dimensions from Diverse Business Setttings to E-Learning : A Review From Learners Perspective by
Publication details: New Delhi Associated Management (P) Ltd July 2022
In: Indian Journal of Marketing
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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18.
Exploring the Nexus Among Internet Banking Service Quality, Customer Satisfaction, Age and Gender A Developing Country Perspective During Covid 19 by
Publication details: New Delhi Associated Management Consultants (P) Ltd 2022
In: Indian Journal of Marketing
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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19.
Relationship Between Humor in Advertising and Attitude Towards Ads A Meta Analysis by
Publication details: Mumbai Associated Management Consultants (p) Ltd 2022
In: Indian Journal Of Marketing
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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20.
Marketing Strategies in Entreprenuership A Casetudy of White Hat Jr by
Publication details: New Delhi Indian Journal of Marketing 2022
In: Indian Journal of Marketing
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

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