Social Media Experiential Learning Project to Engage Students and Enhance Learning in Retailing
Publication details: Mumbai Apex Publishing Dec 2021Description: Vol 9, issue 2, Dec 2021, Pages 15 - 26Subject(s): In: Journal of Marketing ManagementSummary: the Advent and rapid diffusion of social media has excited sellers in a wide variety of industries worldwide with its potential for establishing relationships and building customer engagement. Retailers in particular are trying to use the opportunities afforded by Facebook, Twitter, You Tube, etc., to connect and interact with buyers in an attempt to satisfy and retain them as loyal customers. The project enables students to learn by participating and interacting, reflecting, understanding and applying retailing concepts to develop social media strategies.| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR0961 |
the Advent and rapid diffusion of social media has excited sellers in a wide variety of industries worldwide with its potential for establishing relationships and building customer engagement. Retailers in particular are trying to use the opportunities afforded by Facebook, Twitter, You Tube, etc., to connect and interact with buyers in an attempt to satisfy and retain them as loyal customers. The project enables students to learn by participating and interacting, reflecting, understanding and applying retailing concepts to develop social media strategies.
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