Influence of Cultural Social and Marketing Factors on the Buying Behavior of Telecom Users Comparative Study of Rural Semi-Urban and Urban Areas in and Around Chandigarh
Publication details: Mumbai Apex Publishing June 2021Description: Vol: 9, Issue 01, June 2021, Pages 97-110Subject(s): In: Journal of Marketing MangementSummary: People behavior makes sense if you think it in terms of their goals, needs and motives Thomas Mann. Consumer behaviour is the study of individuals, groups, or organizationas and the processes they use to select, secure, and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society. This study can help the marketers to understand the behavior of the consumers and can make marketing strategies accordingly.| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR0957 |
People behavior makes sense if you think it in terms of their goals, needs and motives Thomas Mann. Consumer behaviour is the study of individuals, groups, or organizationas and the processes they use to select, secure, and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society. This study can help the marketers to understand the behavior of the consumers and can make marketing strategies accordingly.
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