Role of Consumption intent in Service Quality Perceived Benefit Relationship
Publication details: New Delhi Indian Journal of Marketing 2020Description: Issue No 3, Vol 50, March 2020, Page 22-31Subject(s): In: Indian Journal of MarketingSummary: The Purpose of this study was two-fold. First, it explained the relationship between service quality and benefit perception. Second, it studied the role of customers' intent in the relationship. Following a descriptive design, data were gathered from a sample of 202 restaurant customers in Goa, India during the year 2017.The areas of Practical relevance included perception, and adaptations in service design and delivery to address customer induces variability.| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR0879 |
The Purpose of this study was two-fold. First, it explained the relationship between service quality and benefit perception. Second, it studied the role of customers' intent in the relationship. Following a descriptive design, data were gathered from a sample of 202 restaurant customers in Goa, India during the year 2017.The areas of Practical relevance included perception, and adaptations in service design and delivery to address customer induces variability.
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