Role of Consumption intent in Service Quality Perceived Benefit Relationship
Nattuvathucka Barnabas
Role of Consumption intent in Service Quality Perceived Benefit Relationship - New Delhi Indian Journal of Marketing 2020 - Issue No 3, Vol 50, March 2020, Page 22-31
The Purpose of this study was two-fold. First, it explained the relationship between service quality and benefit perception. Second, it studied the role of customers' intent in the relationship. Following a descriptive design, data were gathered from a sample of 202 restaurant customers in Goa, India during the year 2017.The areas of Practical relevance included perception, and adaptations in service design and delivery to address customer induces variability.
Marketing
Service quality,
Hedonic and Utilitarian Intents,
Perceived Benefits,
Moderation Effect.
Role of Consumption intent in Service Quality Perceived Benefit Relationship - New Delhi Indian Journal of Marketing 2020 - Issue No 3, Vol 50, March 2020, Page 22-31
The Purpose of this study was two-fold. First, it explained the relationship between service quality and benefit perception. Second, it studied the role of customers' intent in the relationship. Following a descriptive design, data were gathered from a sample of 202 restaurant customers in Goa, India during the year 2017.The areas of Practical relevance included perception, and adaptations in service design and delivery to address customer induces variability.
Marketing
Service quality,
Hedonic and Utilitarian Intents,
Perceived Benefits,
Moderation Effect.