An Empirical Stude of Adoption of Television Advertisements among Millennial during Investment Purchase
Series: . 1 ; 17Publication details: 2018-08-28Description: 7Subject(s): In: PMR: PRAVARA MANAGEMENT REVIEWSummary: "A the technology grows the basic needs of the people had been shifted to the addition of some more needs. Now a days life is not dependent upon the basic things, people, changed their lifestyle according to the time. The researchers intend to study the impact of television advertisements on Generation Y people during their financial planning. On the extracted factors in order to determine the highest impact factor regression analysis has been applied."| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR0800 |
"A the technology grows the basic needs of the people had been shifted to the addition of some more needs. Now a days life is not dependent upon the basic things, people, changed their lifestyle according to the time. The researchers intend to study the impact of television advertisements on Generation Y people during their financial planning. On the extracted factors in order to determine the highest impact factor regression analysis has been applied."
There are no comments on this title.
Log in to your account to post a comment.