An Empirical Stude of Adoption of Television Advertisements among Millennial during Investment Purchase
Pallavi
An Empirical Stude of Adoption of Television Advertisements among Millennial during Investment Purchase - 2018-08-28 - 7 - 1 17 .
"A the technology grows the basic needs of the people had been shifted to the addition of some more needs. Now a days life is not dependent upon the basic things, people, changed their lifestyle according to the time. The researchers intend to study the impact of television advertisements on Generation Y people during their financial planning. On the extracted factors in order to determine the highest impact factor regression analysis has been applied."
Marketing
Advertisements
Attractiveness
Generation
Interest
Media
Newspaper
Television
An Empirical Stude of Adoption of Television Advertisements among Millennial during Investment Purchase - 2018-08-28 - 7 - 1 17 .
"A the technology grows the basic needs of the people had been shifted to the addition of some more needs. Now a days life is not dependent upon the basic things, people, changed their lifestyle according to the time. The researchers intend to study the impact of television advertisements on Generation Y people during their financial planning. On the extracted factors in order to determine the highest impact factor regression analysis has been applied."
Marketing
Advertisements
Attractiveness
Generation
Interest
Media
Newspaper
Television