An Empirical Stude of Adoption of Television Advertisements among Millennial during Investment Purchase (Record no. 35921)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01133nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210223s9999 xx 00 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pallavi |
| 9 (RLIN) | 413 |
| 245 ## - TITLE STATEMENT | |
| Title | An Empirical Stude of Adoption of Television Advertisements among Millennial during Investment Purchase |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018-08-28 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 7 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Name of part/section of a work | 1 |
| Volume/sequential designation | 17 |
| 9 (RLIN) | 415 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "A the technology grows the basic needs of the people had been shifted to the addition of some more needs. Now a days life is not dependent upon the basic things, people, changed their lifestyle according to the time. The researchers intend to study the impact of television advertisements on Generation Y people during their financial planning. On the extracted factors in order to determine the highest impact factor regression analysis has been applied." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 414 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Advertisements |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Attractiveness |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Generation |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Interest |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Media |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Newspaper |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Television |
| 773 ## - HOST ITEM ENTRY | |
| Title | PMR: PRAVARA MANAGEMENT REVIEW |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma Rishi Raj |
| 9 (RLIN) | 416 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 02/24/2021 | AR0800 | 02/24/2021 | 02/24/2021 | Article |