Integrated Marketing Communication : A Case Review of RaOne Movie
Series: . 1 ; 10Publication details: 2019-01-02Description: 9Subject(s): In: JOURNAL OF RESEARCHSummary: IMC is a term that emerged in the 20th century regarding application of cocsistent brand across countless marketing channels. IMC was developed mainly to address the need for businesses to offer customer more information than that derived from just standard advertising.| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR0851 |
IMC is a term that emerged in the 20th century regarding application of cocsistent brand across countless marketing channels. IMC was developed mainly to address the need for businesses to offer customer more information than that derived from just standard advertising.
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