Normal view MARC view ISBD view

Integrated Marketing Communication : A Case Review of RaOne Movie

Shilpa C Shinde

Integrated Marketing Communication : A Case Review of RaOne Movie - 2019-01-02 - 9 - 1 10 .

IMC is a term that emerged in the 20th century regarding application of cocsistent brand across countless marketing channels. IMC was developed mainly to address the need for businesses to offer customer more information than that derived from just standard advertising.

Subjects--Topical Terms:
Marketing

Subjects--Facted Index Terms:
Integrated Marketing Communication
Promotions
Brand

Place hold
Print
Cite
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)