Integrated Marketing Communication : A Case Review of RaOne Movie (Record no. 35900)

MARC details
000 -LEADER
fixed length control field 00774nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210223s9999 xx 00 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shilpa C Shinde
9 (RLIN) 168
245 ## - TITLE STATEMENT
Title Integrated Marketing Communication : A Case Review of RaOne Movie
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2019-01-02
300 ## - PHYSICAL DESCRIPTION
Extent 9
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Name of part/section of a work 1
Volume/sequential designation 10
9 (RLIN) 354
520 ## - SUMMARY, ETC.
Summary, etc. IMC is a term that emerged in the 20th century regarding application of cocsistent brand across countless marketing channels. IMC was developed mainly to address the need for businesses to offer customer more information than that derived from just standard advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 353
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Integrated Marketing Communication
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Promotions
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Brand
773 ## - HOST ITEM ENTRY
Title JOURNAL OF RESEARCH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Article
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        St. Francis Institute of Management and Research St. Francis Institute of Management and Research 02/24/2021   AR0851 02/24/2021 02/24/2021 Article