Odosha Handicrafts: A Study on Customer Perception and Marketing Issues
Series: . 2 ; 17Publication details: 2018-04-03Description: 7Subject(s): In: Pratibimba The Journal of IMISSummary: "Handicrafts are unique expressions of a particular culture or community through local craftmanship and materials. With increased globalization, however, products are becoming more and more commoditized and artisans find their products comprting with goods from all over the world. Consumers buy handicrafts because they like to feel connected with indigenous traditions and cultures in a global and increasingly commoditized world."| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR0690 |
"Handicrafts are unique expressions of a particular culture or community through local craftmanship and materials. With increased globalization, however, products are becoming more and more commoditized and artisans find their products comprting with goods from all over the world. Consumers buy handicrafts because they like to feel connected with indigenous traditions and cultures in a global and increasingly commoditized world."
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