Odosha Handicrafts: A Study on Customer Perception and Marketing Issues
Sunil Kumar Das Bendi
Odosha Handicrafts: A Study on Customer Perception and Marketing Issues - 2018-04-03 - 7 - 2 17 .
"Handicrafts are unique expressions of a particular culture or community through local craftmanship and materials. With increased globalization, however, products are becoming more and more commoditized and artisans find their products comprting with goods from all over the world. Consumers buy handicrafts because they like to feel connected with indigenous traditions and cultures in a global and increasingly commoditized world."
Marketing
Artisans
Marketing
Perception
Handicrafts
Odosha Handicrafts: A Study on Customer Perception and Marketing Issues - 2018-04-03 - 7 - 2 17 .
"Handicrafts are unique expressions of a particular culture or community through local craftmanship and materials. With increased globalization, however, products are becoming more and more commoditized and artisans find their products comprting with goods from all over the world. Consumers buy handicrafts because they like to feel connected with indigenous traditions and cultures in a global and increasingly commoditized world."
Marketing
Artisans
Marketing
Perception
Handicrafts