Odosha Handicrafts: A Study on Customer Perception and Marketing Issues (Record no. 35875)

MARC details
000 -LEADER
fixed length control field 01006nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210223s9999 xx 00 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sunil Kumar Das Bendi
9 (RLIN) 269
245 ## - TITLE STATEMENT
Title Odosha Handicrafts: A Study on Customer Perception and Marketing Issues
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2018-04-03
300 ## - PHYSICAL DESCRIPTION
Extent 7
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Name of part/section of a work 2
Volume/sequential designation 17
9 (RLIN) 271
520 ## - SUMMARY, ETC.
Summary, etc. "Handicrafts are unique expressions of a particular culture or community through local craftmanship and materials. With increased globalization, however, products are becoming more and more commoditized and artisans find their products comprting with goods from all over the world. Consumers buy handicrafts because they like to feel connected with indigenous traditions and cultures in a global and increasingly commoditized world."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 270
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Artisans
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Perception
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Handicrafts
773 ## - HOST ITEM ENTRY
Title Pratibimba The Journal of IMIS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tushar Kanta Pany
9 (RLIN) 272
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Article
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        St. Francis Institute of Management and Research St. Francis Institute of Management and Research 02/24/2021   AR0690 02/24/2021 02/24/2021 Article