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Impact of celebrity endorsements on consumer buying behaviour and brand image

By:

Ramanujam Kavita

Contributor(s):

Sinimole K R

Publication details: St. Francis Institute of Management and Research, Mumbai 2014Description: 60Subject(s):

MAR

DDC classification:

WIN/2014/MAR/PR1929

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Project Report	St. Francis Institute of Management and Research	MMS Project Report	WIN/2014/MAR/PR1929 (Browse shelf(Opens below))	Available	PR1929

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