Impact of celebrity endorsements on consumer buying behaviour and brand image (Record no. 12844)

MARC details
000 -LEADER
fixed length control field 00408nam a2200145Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number WIN/2014/MAR/PR1929
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramanujam Kavita
245 ## - TITLE STATEMENT
Title Impact of celebrity endorsements on consumer buying behaviour and brand image
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. St. Francis Institute of Management and Research, Mumbai
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 60
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MAR
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sinimole K R
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        MMS Project Report     01/08/2021 SFIMAR   WIN/2014/MAR/PR1929 PR1929 01/08/2021 01/08/2021 Project Report