Impact of celebrity endorsements on consumer buying behaviour and brand image
Ramanujam Kavita
Impact of celebrity endorsements on consumer buying behaviour and brand image - St. Francis Institute of Management and Research, Mumbai 2014 - 60
ENGLISH
MAR
WIN/2014/MAR/PR1929
Impact of celebrity endorsements on consumer buying behaviour and brand image - St. Francis Institute of Management and Research, Mumbai 2014 - 60
ENGLISH
MAR
WIN/2014/MAR/PR1929
