Essentials of Marketing Research (Record no. 38362)

MARC details
000 -LEADER
fixed length control field 00580 a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230630180506.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230630b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-324-18257-0
040 ## - CATALOGING SOURCE
Modifying agency SFIMAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number ZIK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name William G. Zikmund
9 (RLIN) 2773
245 ## - TITLE STATEMENT
Title Essentials of Marketing Research
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. South Western
Date of publication, distribution, etc. 2003
Place of publication, distribution, etc. Ohio
300 ## - PHYSICAL DESCRIPTION
Extent 452 Paperback
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing Research
9 (RLIN) 2802
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Global Information Systems
-- Marketing Research Process
-- Survey Research
-- Experimental Research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 06/26/2023 16 0.00 658.83/ZIK D02427 06/26/2023 595.00 06/26/2023 Book Location I 3.6