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Essentials of Marketing Research

William G. Zikmund

Essentials of Marketing Research - Ohio South Western 2003 - 452 Paperback

ISBN: 0-324-18257-0

Subjects--Uniform Titles:
Marketing Research

Subjects--Facted Index Terms:
Global Information Systems
Marketing Research Process
Survey Research
Experimental Research

Dewey Class. No.: 658.83 / ZIK

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