Marketing Management (Record no. 37860)

MARC details
000 -LEADER
fixed length control field 00613nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230317b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120327993
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 ## - TITLE STATEMENT
Title Marketing Management
250 ## - Edition
Edition 12th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Prentice Hall of India Pvt. Ltd.
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent 729
Other physical details Paperback
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Capturing Marketing Insights
-- Building Strong Brands
-- Shaping the Market Offerings
-- Delivering Value
-- Communicating Value
-- Creating Successful Long-Term Growth
700 ## - ADDITIONAL AUTHORS
Personal name Keller Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Inventory Details Koha issues (times borrowed) Koha renewals Piece designation (barcode) Koha date last seen Koha date last borrowed Price effective from Koha item type Public note
    Dewey Decimal Classification   658_800000000000000_KOT_KEL   PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 03/17/2023 2023-03-17 1 2 D02138 09/27/2023 09/06/2023 03/17/2023 Book Location I 3.3