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Marketing Management

Kotler Philip

Marketing Management - 12th Ed. - New Delhi Prentice Hall of India Pvt. Ltd. 2005 - 729 Paperback

ISBN: 9788120327993

Subjects--Topical Terms:
Marketing

Subjects--Facted Index Terms:
Capturing Marketing Insights
Building Strong Brands
Shaping the Market Offerings
Delivering Value
Communicating Value
Creating Successful Long-Term Growth

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