Wake up Advertising (Record no. 36736)

MARC details
000 -LEADER
fixed length control field 00627nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220106b |||||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Manisha Kapoor
245 ## - TITLE STATEMENT
Title Wake up Advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai
Name of publisher, distributor, etc Business world Media Pvt. Ltd.
Date of publication, distribution, etc 1-14 December, 2021
300 ## - PHYSICAL DESCRIPTION
Extent Vol. 41, Issue 03, 1-14 December, 2021, Pages 34-35
520 ## - SUMMARY, ETC.
SUMMARY, ETC. Advertising continues to reinforce implicit codes in its portrayal of women even though the real women no longer represents those stereotypes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Stereotypes
-- Stubbornness of Implicit codes
773 ## - HOST ITEM ENTRY
Title Business World
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Article
100 ## - MAIN ENTRY--PERSONAL NAME
-- 1188
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 1189
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Koha issues (times borrowed) Piece designation (barcode) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification     St. Francis Institute of Management and Research St. Francis Institute of Management and Research 01/06/2022   AR0933 01/06/2022 01/06/2022 Article