Wake up Advertising

Manisha Kapoor

Wake up Advertising - Mumbai Business world Media Pvt. Ltd. 1-14 December, 2021 - Vol. 41, Issue 03, 1-14 December, 2021, Pages 34-35

Advertising continues to reinforce implicit codes in its portrayal of women even though the real women no longer represents those stereotypes


Advertising


Stereotypes
Stubbornness of Implicit codes