Consumer Behavior (Record no. 36676)

MARC details
000 -LEADER
fixed length control field 00747 a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211130132238.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211130b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789389538052
040 ## - CATALOGING SOURCE
Original cataloging agency SFIMAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 13th Ed.
Classification number 658.8342
Item number MOT/HAW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mothersbaugh David
9 (RLIN) 1095
245 ## - TITLE STATEMENT
Title Consumer Behavior
Remainder of title Building Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 13th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw Hill Education India Pvt. Ltd.
Place of publication, distribution, etc. Chennai
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 929
Other physical details Paperback
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Consumer Behavior
9 (RLIN) 1130
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Strategy
-- Consuming and Consumer Behavior
-- Social Responsibility
-- Global Marketing
-- Strategic Application
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hawkins Del
9 (RLIN) 1131
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mookerjee Amit
9 (RLIN) 1132
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 11/10/2021 10 795.00 10/11/2021 2 658.8342/MOT/HAW 012405 05/14/2022 04/07/2022 795.00 11/10/2021 Book Location I 6.4