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Consumer Behavior Building Marketing Strategy

Mothersbaugh David

Consumer Behavior Building Marketing Strategy - 13th Ed. - Chennai McGraw Hill Education India Pvt. Ltd. 2020 - 929 Paperback

ISBN: 9789389538052

Subjects--Uniform Titles:
Consumer Behavior

Subjects--Facted Index Terms:
Marketing Strategy
Consuming and Consumer Behavior
Social Responsibility
Global Marketing
Strategic Application

Dewey Class. No.: 658.8342 / MOT/HAW

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