Consumption Behaviour Towards Green Durable Products: The Moderating Role of Demographics (Record no. 35812)

MARC details
000 -LEADER
fixed length control field 01131nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210223s9999 xx 00 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Amitabh Ghose
9 (RLIN) 58
245 ## - TITLE STATEMENT
Title Consumption Behaviour Towards Green Durable Products: The Moderating Role of Demographics
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2018-06-30
300 ## - PHYSICAL DESCRIPTION
Extent 20
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Name of part/section of a work 6
Volume/sequential designation 48
9 (RLIN) 60
520 ## - SUMMARY, ETC.
Summary, etc. "India is the Fourth largest consumer durable product market in the world. However, due to its rapidly changing economic environment, divide between urban and rural markets and heterogeneous demographic regions, it presents unique marketing challenges for green consumer durable products. The results from regression analysis indicated that location of living was a significant moderating factor, while income, qualification, and gender did not register as significant."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behaviour
9 (RLIN) 59
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term eco-friendly
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term green consumer behaviour
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Green durable products
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term marketing sustainable
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term sustainable consumption
773 ## - HOST ITEM ENTRY
Title INDIAN JOURNAL OF MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bibhas Chandra
9 (RLIN) 61
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Article
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        St. Francis Institute of Management and Research St. Francis Institute of Management and Research 02/24/2021   AR0729 02/24/2021 02/24/2021 Article