Consumption Behaviour Towards Green Durable Products: The Moderating Role of Demographics
Amitabh Ghose
Consumption Behaviour Towards Green Durable Products: The Moderating Role of Demographics - 2018-06-30 - 20 - 6 48 .
"India is the Fourth largest consumer durable product market in the world. However, due to its rapidly changing economic environment, divide between urban and rural markets and heterogeneous demographic regions, it presents unique marketing challenges for green consumer durable products. The results from regression analysis indicated that location of living was a significant moderating factor, while income, qualification, and gender did not register as significant."
Consumer Behaviour
eco-friendly
green consumer behaviour
Green durable products
marketing sustainable
sustainable consumption
Consumption Behaviour Towards Green Durable Products: The Moderating Role of Demographics - 2018-06-30 - 20 - 6 48 .
"India is the Fourth largest consumer durable product market in the world. However, due to its rapidly changing economic environment, divide between urban and rural markets and heterogeneous demographic regions, it presents unique marketing challenges for green consumer durable products. The results from regression analysis indicated that location of living was a significant moderating factor, while income, qualification, and gender did not register as significant."
Consumer Behaviour
eco-friendly
green consumer behaviour
Green durable products
marketing sustainable
sustainable consumption