Integrated Marketing Communications (Record no. 27042)

MARC details
000 -LEADER
fixed length control field 00684nam a2200253Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199464852
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number DUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dutta Kirti
245 ## - TITLE STATEMENT
Title Integrated Marketing Communications
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Oxford University Press
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent 489
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2018-10-25
546 ## - LANGUAGE NOTE
Language note ENGLISH
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Direct Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Communication and Strategy
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term New Media
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Personal Selling
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Publicity and Public Relations
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Sales Promotion
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Promotion Tool
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 10/29/2018 Vakratund Book House 595.00 145/2018-10-25 10 658.802 DUT 011868 02/23/2022 02/16/2022 595.00 01/22/2021 Book Location H 6.4