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Integrated Marketing Communications

Dutta Kirti

Integrated Marketing Communications - New Delhi Oxford University Press 2016 - 489

ENGLISH

ISBN: 9780199464852

Subjects--Facted Index Terms:
Advertising
Direct Marketing
Marketing Communication and Strategy
New Media
Personal Selling
Publicity and Public Relations
Sales Promotion
Promotion Tool

Dewey Class. No.: 658.802 / DUT

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