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1.
An Empirical Stude of Adoption of Television Advertisements among Millennial during Investment Purchase by Series: . 1 ; 17
Publication details: 2018-08-28
In: PMR: PRAVARA MANAGEMENT REVIEW
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

2.
Impact of Television Advertising on Consumer Behavior in the Electronic Market Shivam Rajan Narkar
Publication details: Mumbai SFIMAR WIN/2024
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2024/MAR-SPE/PR6083.

3.
Impact of OTT Platforms on Traditional Media Television Mahika Parag Kadam
Publication details: Mumbai SFIMAR WIN/2024
Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: WIN/2024/MAR-GEN/PR6105.