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1.
Influence of Cultural Social and Marketing Factors on the Buying Behavior of Telecom Users Comparative Study of Rural Semi-Urban and Urban Areas in and Around Chandigarh by
Publication details: Mumbai Apex Publishing June 2021
In: Journal of Marketing Mangement
Availability: Items available for loan: St. Francis Institute of Management and Research (1).

2.
An empirical Study on the Impact of Gen Z investors Financial Literacy to invest in the Indian Stock Market by
Publication details: New Delhi Indian Journal of Marketing 2022
In: Indian Journal Of Finance
Availability: Items available for loan: St. Francis Institute of Management and Research (1).