A conceptual understanding of Content Analysis
Publication details: New Delhi Association of Indian universities 2022Description: University News vol 60 No 24 June 13-19 2022 Pg 18-21Subject(s): In: University NewsSummary: The main goal of content analysis is to systematically convert a vast volume of texts in well ordered and succinct description of the main findings. In different areas including, communication, psychology, Economics, Political Science, History and Language Studies, content Analysis is generally used . It is however more frequently used in the studies of Social Sciences, mass media and marketing relations.Content Analysis is organized and scientific research technique for analyzing and interpreting the qualitative information.| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR1018 |
The main goal of content analysis is to systematically convert a vast volume of texts in well ordered and succinct description of the main findings. In different areas including, communication, psychology, Economics, Political Science, History and Language Studies, content Analysis is generally used . It is however more frequently used in the studies of Social Sciences, mass media and marketing relations.Content Analysis is organized and scientific research technique for analyzing and interpreting the qualitative information.
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