A conceptual understanding of Content Analysis

Dipak Bhattacharya

A conceptual understanding of Content Analysis - New Delhi Association of Indian universities 2022 - University News vol 60 No 24 June 13-19 2022 Pg 18-21

The main goal of content analysis is to systematically convert a vast volume of texts in well ordered and succinct description of the main findings. In different areas including, communication, psychology, Economics, Political Science, History and Language Studies, content Analysis is generally used . It is however more frequently used in the studies of Social Sciences, mass media and marketing relations.Content Analysis is organized and scientific research technique for analyzing and interpreting the qualitative information.


Research Articles


Research technique
Quantitative Content Analysis