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Advertising Media Planning
Publication details: New Delhi McGraw-Hill Education India Pvt. Ltd. 2016Edition: 7th EdDescription: 480ISBN:- 9780071071017
- Advertising Management
- Advertising and Consumers
- Basic Measurements
- Experimenting and Media Planning
- Marketing Strategy and Media Planning
- Relationship among Media
- Sample Media Plan Presentation
- Selecting Media Classes
- Setting and Allocating the Budget
- Strategy Planning
- Testing
- Advertising Media Planning
- 659.111 SIS/BOR
- 2018-10-25
| Item type | Current library | Collection | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | St. Francis Institute of Management and Research | MMS | 659.111 SIS/BOR (Browse shelf(Opens below)) | Available | Location I 4.2 | 012023 |
2018-10-25
ENGLISH
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