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Advertising Media Planning

Sissors Jack Z

Advertising Media Planning - 7th Ed. - New Delhi McGraw-Hill Education India Pvt. Ltd. 2016 - 480

ENGLISH

ISBN: 9780071071017

Subjects--Topical Terms:
Advertising Management

Subjects--Facted Index Terms:
Advertising and Consumers
Basic Measurements
Experimenting and Media Planning
Marketing Strategy and Media Planning
Relationship among Media
Sample Media Plan Presentation
Selecting Media Classes
Setting and Allocating the Budget
Strategy Planning
Testing
Advertising Media Planning

Dewey Class. No.: 659.111 / SIS/BOR

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