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	1.	Image from Amazon.com	Brand Management by Vijayalakshmi V Roja P Publication details: Mumbai "Himalaya Publishing House Pvt Ltd, Mumbai" 2017 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.827 VIJ/ROJ. Place hold
	2.		Conceptualization and Measurement of Consumer Based Brand Equity for Airlines by Balgopal Singh Series: . 9 ; 48 Publication details: 2018-09-21 In: INDIAN JOURNAL OF MARKETING Availability: Items available for loan: St. Francis Institute of Management and Research (1). Place hold
	3.		Factors Affecting Brand Equity by Orouei Mehrdad Publication details: Mumbai Apex Pvt. Ltd. 2020 In: International Journal of Marketing and Management Research Availability: Items available for loan: St. Francis Institute of Management and Research (1). Place hold
	4.	Image from Amazon.com	Strategic Brand Management Building Measuring and Managing Brand Equity by Keller Kevin Lane Parameswaran M. G. Jacob Isaac Edition: 3rd Ed. Publication details: Delhi Pearson Education 2012 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.827 KEL/PAR. Place hold
	5.	Image from Amazon.com	Strategic Brand Management Building Measuring and Managing Brand Equity by Keller Kevin Lane Parameswaran M. G. Jacob Isaac Edition: 3rd Ed. Publication details: Delhi Pearson Education 2012 Availability: No items available.
	6.	Image from Amazon.com	Brand Management by Sagar Mahim Singh Deepali Gupta Achintya Publication details: New Delhi Ane Books Pvt. Ltd. 2012 Availability: Items available for loan: St. Francis Institute of Management and Research (1)Call number: 658.827 SAG/SIN. Place hold