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Strategic Brand Management Building Measuring and Managing Brand Equity

By:

Keller Kevin Lane

Contributor(s):

Parameswaran M. G. Jacob Isaac

Publication details: Delhi Pearson Education 2012Edition: 3rd EdDescription: 695 PaperbackISBN:

9788131756898

Subject(s):

Marketing
Brand Management Brand Positioning and Values Measuring and Interpreting Brand Performance Growing and Sustaining Brand Equity Closing Perspectives Opening Perspectives

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