The Business of the Elders

By: Contributor(s): Publication details: Delhi Living Media India Ltd. 25th July, 2021Description: Vol. 30, Issues 15, 12th to 25th July, 2021, Pages 44 - 50Subject(s): In: Business TodaySummary: Armed with disposable income and a willingness to splurge, this consumer cohort comprises over 10 per cent of the Population. No wonder marketers are beginning to target this segment with specialised products.
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Article St. Francis Institute of Management and Research Available AR0900

Armed with disposable income and a willingness to splurge, this consumer cohort comprises over 10 per cent of the Population. No wonder marketers are beginning to target this segment with specialised products.

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