The Business of the Elders (Record no. 36207)

MARC details
000 -LEADER
fixed length control field 00752nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210722b ||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ajit Shashidhar
245 ## - TITLE STATEMENT
Title The Business of the Elders
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Living Media India Ltd.
Date of publication, distribution, etc 25th July, 2021
300 ## - PHYSICAL DESCRIPTION
Extent Vol. 30, Issues 15, 12th to 25th July, 2021, Pages 44 - 50
520 ## - SUMMARY, ETC.
SUMMARY, ETC. Armed with disposable income and a willingness to splurge, this consumer cohort comprises over 10 per cent of the Population. No wonder marketers are beginning to target this segment with specialised products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Comsumer Behaviour
-- Elder Consumers
-- Spending Power
-- Growing Potential
700 ## - ADDITIONAL AUTHORS
Personal name Raj Verma
773 ## - HOST ITEM ENTRY
Title Business Today
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Article
100 ## - MAIN ENTRY--PERSONAL NAME
-- 978
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 979
700 ## - ADDITIONAL AUTHORS
-- 980
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Koha issues (times borrowed) Piece designation (barcode) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification     St. Francis Institute of Management and Research St. Francis Institute of Management and Research 07/22/2021   AR0900 07/22/2021 07/22/2021 Article