Paradigm shift of 5As in FMCGs Sustainability- A Study with Special Reference to Patanjali
Series: . 2 ; 17Publication details: 2018-04-03Description: 39Subject(s): In: Pratibimba The Journal of IMISSummary: "India's FMCG sector has undergone a phenomental change since liberalization and emerged as the 4th largest sector contributing to the GDP of the country. Several drivers in that has contributed to the changing landscape of FMCG sector in Indian Includes the change in the purchasing behavior of Indian consumers, Growth of e-commerce, rising disposable income, lifestyle changes and a huge untapped market in rural India. In order to cope up with these changes FMCGs in India are looking for new business models, sustainable innovation, new products that suit the markets and competitive strategies to reach the huge potential in India. the study Intends to conduct an empirical investigation to identify the determinants and its relevance in the current FMCG business in India."| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR0691 |
"India's FMCG sector has undergone a phenomental change since liberalization and emerged as the 4th largest sector contributing to the GDP of the country. Several drivers in that has contributed to the changing landscape of FMCG sector in Indian Includes the change in the purchasing behavior of Indian consumers, Growth of e-commerce, rising disposable income, lifestyle changes and a huge untapped market in rural India. In order to cope up with these changes FMCGs in India are looking for new business models, sustainable innovation, new products that suit the markets and competitive strategies to reach the huge potential in India. the study Intends to conduct an empirical investigation to identify the determinants and its relevance in the current FMCG business in India."
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