Paradigm shift of 5As in FMCGs Sustainability- A Study with Special Reference to Patanjali (Record no. 35998)

MARC details
000 -LEADER
fixed length control field 01388nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210223s9999 xx 00 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cristina Mary Alexander
9 (RLIN) 652
245 ## - TITLE STATEMENT
Title Paradigm shift of 5As in FMCGs Sustainability- A Study with Special Reference to Patanjali
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2018-04-03
300 ## - PHYSICAL DESCRIPTION
Extent 39
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Name of part/section of a work 2
Volume/sequential designation 17
9 (RLIN) 653
520 ## - SUMMARY, ETC.
Summary, etc. "India's FMCG sector has undergone a phenomental change since liberalization and emerged as the 4th largest sector contributing to the GDP of the country. Several drivers in that has contributed to the changing landscape of FMCG sector in Indian Includes the change in the purchasing behavior of Indian consumers, Growth of e-commerce, rising disposable income, lifestyle changes and a huge untapped market in rural India. In order to cope up with these changes FMCGs in India are looking for new business models, sustainable innovation, new products that suit the markets and competitive strategies to reach the huge potential in India. the study Intends to conduct an empirical investigation to identify the determinants and its relevance in the current FMCG business in India."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behaviour
9 (RLIN) 59
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term 5 As
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Competitiveness.
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Patanjali
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term FMCG Industry
773 ## - HOST ITEM ENTRY
Title Pratibimba The Journal of IMIS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Meda Srinivasa Rao
9 (RLIN) 654
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Article
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        St. Francis Institute of Management and Research St. Francis Institute of Management and Research 02/24/2021   AR0691 02/24/2021 02/24/2021 Article