CSR Performance and Advertisement Expenditure and its Impact on Revenues of the Companies
Series: . 12 ; 53Publication details: 2018-12-20Description: 7Subject(s): In: THE MANAGEMENT ACCOUNTANTSummary: "Corporate Social Responsibility implies the responsibility of a firm towards its stakeholders. It acts as a conduit to reach the strategic economic objectives of the firm. CSR Strengthens the relationship between the firm ans its stakeholders by effectively modelling the socially responsible behaviour of the firm. CSR performance cannot create fortified brand image for the firm, unless, it is effectively showcased to the customers through advertisement. The results of the present study confirm the hypothesized relationship between CSR performance and advertisement expenditure."| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR0841 |
"Corporate Social Responsibility implies the responsibility of a firm towards its stakeholders. It acts as a conduit to reach the strategic economic objectives of the firm. CSR Strengthens the relationship between the firm ans its stakeholders by effectively modelling the socially responsible behaviour of the firm. CSR performance cannot create fortified brand image for the firm, unless, it is effectively showcased to the customers through advertisement. The results of the present study confirm the hypothesized relationship between CSR performance and advertisement expenditure."
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