CSR Performance and Advertisement Expenditure and its Impact on Revenues of the Companies (Record no. 35961)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01215nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210223s9999 xx 00 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | P Srikanth |
| 9 (RLIN) | 539 |
| 245 ## - TITLE STATEMENT | |
| Title | CSR Performance and Advertisement Expenditure and its Impact on Revenues of the Companies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018-12-20 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 7 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Name of part/section of a work | 12 |
| Volume/sequential designation | 53 |
| 9 (RLIN) | 541 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Corporate Social Responsibility implies the responsibility of a firm towards its stakeholders. It acts as a conduit to reach the strategic economic objectives of the firm. CSR Strengthens the relationship between the firm ans its stakeholders by effectively modelling the socially responsible behaviour of the firm. CSR performance cannot create fortified brand image for the firm, unless, it is effectively showcased to the customers through advertisement. The results of the present study confirm the hypothesized relationship between CSR performance and advertisement expenditure." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate Social Responsibility |
| 9 (RLIN) | 540 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Advertisement Expenditure |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Companies Act. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Corporate Social Responsibility |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Impact on Revenues |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | CSR |
| 773 ## - HOST ITEM ENTRY | |
| Title | THE MANAGEMENT ACCOUNTANT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 02/24/2021 | AR0841 | 02/24/2021 | 02/24/2021 | Article |