Discount coupons versus trust and satisfaction Which is better for M-Commerce
Publication details: Jharkhand XLRI 2024Description: Vol 49 No 1 Feb 2024 Pg 28-42Subject(s): In: Management and Labor studiesSummary: Online shopping apps offer discounts with the help of coupons which have shown to be highly effective especially, in the case of mobile commerce.The study delved into the key factors that influence the continued use intention of mobile shopping apps.Further the expectation of confirmation model was used to further investigate the impact of coupon pronesses. Exploring the meditating role of trust and moderating role of coupon proneness with continued usage intention.and coupon proneness with continued usage intention. Results indicated that trust partially mediates the relationship between satisfaction and continued usage intention.The study shows that coupon are effective in short run but satisfaction and trust building are important for long term strategy| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR1090 |
Online shopping apps offer discounts with the help of coupons which have shown to be highly effective especially, in the case of mobile commerce.The study delved into the key factors that influence the continued use intention of mobile shopping apps.Further the expectation of confirmation model was used to further investigate the impact of coupon pronesses. Exploring the meditating role of trust and moderating role of coupon proneness with continued usage intention.and coupon proneness with continued usage intention. Results indicated that trust partially mediates the relationship between satisfaction and continued usage intention.The study shows that coupon are effective in short run but satisfaction and trust building are important for long term strategy
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