Discount coupons versus trust and satisfaction (Record no. 39445)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01372nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240314b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arindra Nath Mishra |
| 245 ## - TITLE STATEMENT | |
| Title | Discount coupons versus trust and satisfaction |
| Remainder of title | Which is better for M-Commerce |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Jharkhand |
| Name of publisher, distributor, etc | XLRI |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Vol 49 No 1 Feb 2024 Pg 28-42 |
| 520 ## - SUMMARY, ETC. | |
| SUMMARY, ETC. | Online shopping apps offer discounts with the help of coupons which have shown to be highly effective especially, in the case of mobile commerce.The study delved into the key factors that influence the continued use intention of mobile shopping apps.Further the expectation of confirmation model was used to further investigate the impact of coupon pronesses. Exploring the meditating role of trust and moderating role of coupon proneness with continued usage intention.and coupon proneness with continued usage intention. Results indicated that trust partially mediates the relationship between satisfaction and continued usage intention.The study shows that coupon are effective in short run but satisfaction and trust building are important for long term strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | M-Commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Usage Intention |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Expectation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Confirmation Model |
| 700 ## - ADDITIONAL AUTHORS | |
| Personal name | Shayani Sengupta |
| 773 ## - HOST ITEM ENTRY | |
| Title | Management and Labor studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 3491 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3492 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3493 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3494 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3495 |
| 700 ## - ADDITIONAL AUTHORS | |
| -- | 3496 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 03/14/2024 | AR1090 | 03/14/2024 | 03/14/2024 | Article |