Marketing Strategies in Entreprenuership A Casetudy of White Hat Jr
Publication details: New Delhi Indian Journal of Marketing 2022Description: Vol 52 Issue 10 Pg 22-32Subject(s): In: Indian Journal of MarketingSummary: The Case outlined the roller coaster ride of startup.The Edutech organisation was founded in Mumbai in India and within no time, accelerated its growth. The app developed by the company taught the kids falling in the age group of 6-18 years how to develop animations, commercial games and online apps by applying basic of coding. The company started making efforts to improve its reputation and by December 2020 it decided to stop controversial ads.The challenges ahead for the company is to develop strategies for damage control, future growth and expansion.| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR1027 |
The Case outlined the roller coaster ride of startup.The Edutech organisation was founded in Mumbai in India and within no time, accelerated its growth. The app developed by the company taught the kids falling in the age group of 6-18 years how to develop animations, commercial games and online apps by applying basic of coding. The company started making efforts to improve its reputation and by December 2020 it decided to stop controversial ads.The challenges ahead for the company is to develop strategies for damage control, future growth and expansion.
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