Marketing Strategies in Entreprenuership (Record no. 37558)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01117nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221014b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramandeep Saini |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategies in Entreprenuership |
| Remainder of title | A Casetudy of White Hat Jr |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Indian Journal of Marketing |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Vol 52 Issue 10 Pg 22-32 |
| 520 ## - SUMMARY, ETC. | |
| SUMMARY, ETC. | The Case outlined the roller coaster ride of startup.The Edutech organisation was founded in Mumbai in India and within no time, accelerated its growth. The app developed by the company taught the kids falling in the age group of 6-18 years how to develop animations, commercial games and online apps by applying basic of coding. The company started making efforts to improve its reputation and by December 2020 it decided to stop controversial ads.The challenges ahead for the company is to develop strategies for damage control, future growth and expansion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Strategies |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Entrepreneurship |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Business Ethics |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Business Environment |
| 773 ## - HOST ITEM ENTRY | |
| Title | Indian Journal of Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 1488 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1489 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 10/14/2022 | AR1027 | 10/14/2022 | 10/14/2022 | Article |