Getting The R-Factor Right This Festive Season
Publication details: New Delhi Business World Media Pvt Ltd 2022Description: Vol 41 Issue 25 Pg no 32-33Subject(s): In: Business WorldSummary: Brands must formulate retail strategies carefully and consciously, and then do their best to deliver on their brand promise with utmost responsibility. It is important for brands to formulate the retail strategy they will be following. Retail and marketing teams of brands must come together to curate an approach and that involves attention and expenditure across formats and platforms. Getting the right partners on board is crucial to achieving business goals and for retailers.| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR1023 |
Brands must formulate retail strategies carefully and consciously, and then do their best to deliver on their brand promise with utmost responsibility. It is important for brands to formulate the retail strategy they will be following. Retail and marketing teams of brands must come together to curate an approach and that involves attention and expenditure across formats and platforms. Getting the right partners on board is crucial to achieving business goals and for retailers.
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