Getting The R-Factor Right This Festive Season (Record no. 37550)

MARC details
000 -LEADER
fixed length control field 00979nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221006b |||||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapil Kohli
245 ## - TITLE STATEMENT
Title Getting The R-Factor Right This Festive Season
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Business World Media Pvt Ltd
Date of publication, distribution, etc 2022
300 ## - PHYSICAL DESCRIPTION
Extent Vol 41 Issue 25 Pg no 32-33
520 ## - SUMMARY, ETC.
SUMMARY, ETC. Brands must formulate retail strategies carefully and consciously, and then do their best to deliver on their brand promise with utmost responsibility. It is important for brands to formulate the retail strategy they will be following. Retail and marketing teams of brands must come together to curate an approach and that involves attention and expenditure across formats and platforms. Getting the right partners on board is crucial to achieving business goals and for retailers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing And Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Consumer Brand Strategy
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Business Goal
773 ## - HOST ITEM ENTRY
Title Business World
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Article
100 ## - MAIN ENTRY--PERSONAL NAME
-- 1469
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
-- 1470
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Koha issues (times borrowed) Piece designation (barcode) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification     St. Francis Institute of Management and Research St. Francis Institute of Management and Research 10/06/2022   AR1023 10/06/2022 10/06/2022 Article