Customer Reaction and Purchase intentions as indicators of the effectiveness of Digital Marketing Channels
Publication details: Mumbai L.N. Welingkar Institue of Management Studies 2023Description: March 2023 Pg 66-76Subject(s): In: AweshkarSummary: The Internet plays a crucial role in our daily lives For practically all of their work related needs. Corporate organizations use internet services. Marketing is one of the many Business areas where the internet has applications. Customers respond to marketing via digital platforms immediately and the firms messages quickly reach the general public. All different kinds of business are currently adopting certain digital marketing platforms. Different Channels exists for digital marketing. Although SMS and affiliate marketing have high response rates they are ineffective at converting those high response rates into actual buy intents Thus it can be said that intent advertising and social media marketing are the cost effective forms of digital marketing| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
| Article | St. Francis Institute of Management and Research | Available | AR1039 |
The Internet plays a crucial role in our daily lives For practically all of their work related needs. Corporate organizations use internet services. Marketing is one of the many Business areas where the internet has applications. Customers respond to marketing via digital platforms immediately and the firms messages quickly reach the general public. All different kinds of business are currently adopting certain digital marketing platforms. Different Channels exists for digital marketing. Although SMS and affiliate marketing have high response rates they are ineffective at converting those high response rates into actual buy intents Thus it can be said that intent advertising and social media marketing are the cost effective forms of digital marketing
There are no comments on this title.